What Matters 2020 Logo

Black Lives Matter Global Network (BLM) will maximize the impact of the BLM Movement in the 2020 election by galvanizing our supporters and allies and building collective power.

BLM and its partners will impact the 2020 election by leading a series of activities to engage, educate, and mobilize our communities and constituents.

By amplifying the intersection of art, technology, and politics, and sparking pop-culture moments across the country and around the world, BLM’s What Matters 2020 will engage Black and under-served members of Generation Z, and empower us to hold candidates accountable to address the issues that most impact our communities. The campaign will inspire young people across the United States to ask themselves and their candidates, “What Matters 2020.”

Campaign Goals

What Matters 2020 Logo Against Wall1.
Vigorously engage our communities in the electoral process:

Millions of Black Americans are repressed within the democratic process, yet data shows Black voters tipped the balance in the 2018 midterm elections. Moving towards 2020, we seek to increase the power of our voices and votes.

2.
Educate our constituents about candidates and the issues that impact us most:

We will amplify and do a deep dive into the issues that affect our communities most and hold our candidates accountable on these issues.

3.
Promote voter registration among Generation Z, the Black community, and our allies:

Demographic shifts means that in the 2020 election, non-whites will account for a third of voters and one in ten voters will be members of Generation Z. We will encourage and provide resources for those seeking to vote.

Campaign Focus

Photo of Protesters at EventBLM’s What Matters 2020 will focus on the following issues:

  • Racial Injustice
  • Police Brutality
  • Criminal Justice Reform
  • Black Immigration
  • Economic Injustice
  • LGBTQIA+ and Human Rights
  • Environmental Conditions
  • Voting Rights & Suppression
  • Healthcare
  • Government Corruption
  • Education
  • Commonsense Gun Laws

Take Action Today

Join the Conversation Online

Use the hashtag #whatmatters2020.

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Rock the Vote is dedicated to building the political power of young people. In 1990, music executives founded Rock the Vote in response to censorship of hip-hop and rap artists. Rock the Vote’s first partnership, with MTV, promoted the message that “Censorship is Un-American” and engaged young people across the country in fighting back. For over 25 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build collective power. Rock the Vote has turned out millions of young voters, has successfully fought for — and defended — voting rights, and increased access to democracy.