The communications goals and strategies of Black Lives Matter

February 10, 2016 by Dipka Bhambhani ,
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the ‘hood to the White House.

 

What is the mission of the organization?
Black Lives Matter is an international network of more than 30 chapters working to rebuild the black liberation movement and affirm the lives of all black people – specifically black women, queer and trans people, people who are differently abled, and those who are undocumented and formerly incarcerated. We focus on those marginalized within black liberation movements, imposing a call to action and response to state-sanctioned violence against black people, as well as the virulent anti-black racism that permeates our society.

What impact have you made?
We’re proud of our commitment to centering the voices of everyday people and mobilizing hundreds of thousands, if not millions, of people globally.

 

Read the rest of the interview here on PRweek